Great Food Starts Before the Plate

At Service Foods, we deliver fresh, quality ingredients with care and consistency – sourced thoughtfully, handled properly and delivered on time.

Our Categories

Fresh produce you can rely on

Each morning from 3am, while most kitchens are still dark, our Produce Agents are already at work. They know great food begins long before it’s served, with an uncompromising eye for quality. ‎ We believe some of the world’s best food is grown right here in New Zealand, and that the difference between good and exceptional is found early. ‎ From farm to plate, Service Foods supplies fresh produce nationwide, supported by in-house prepared produce plants in Auckland and Christchurch, and reliable distribution across both islands. ‎ Partner with us for fresh, reliable produce.

Expert butchery for every menu

Reputation matters to us, and to our customers. That’s why we work closely with New Zealand’s most trusted producers, processing meat fresh from the carcass through our in-house butcheries. Handling hundreds of tonnes each week, we deliver the consistency, flexibility and scale hospitality venues rely on every day. At the same time, our team of master butchers understands the butcher–chef relationship. From reliable everyday cuts to custom specifications crafted for individual menus, we support kitchens of all styles and sizes. Talk to our team about cuts and specifications for your menu.

Confidence in every catch

From octopus to oysters, crayfish to caviar, seafood plays a defining role on any menu. In hospitality, it’s often the benchmark by which quality is judged, so it can’t be left to chance. Consistency, provenance and performance matter – whether it’s fresh fish on ice or frozen product from the freezer. Service Foods offers one of New Zealand’s largest seafood ranges, with more than 450 fresh, frozen and pre-prepared lines sourced locally and internationally, delivering confidence on every plate. Discover the Service Foods seafood range.

Complete kitchen coverage

Fresh categories are only part of the story. Service Foods supplies the full spectrum of products that keep kitchens running - from oils, flours, grains and seeds to dairy, cheeses and creams; sauces, condiments, syrups and pre-made desserts. Sourced from trusted local and international partners, our range brings together everyday essentials and specialist ingredients across hundreds of categories. With national distribution and consistent supply, you can order everything your kitchen needs in one place, with confidence.

Packaging made simple

Everything you need, delivered in one easy order. Whether you’re running a café, restaurant, bar or catering business, our Packaging range supports busy foodservice operations with reliable, fit-for-purpose solutions — from cups and containers to bags and bowls. Integrated into your regular Service Foods order, it saves time, streamlines supply and keeps your operation running smoothly, with sustainable options available. Reliable packaging starts here.

Our Exclusive Brands

Balar’s Wholefoods, Leonard’s, Wild Acre Farms, First Catch, Essentials, The Dairy Shed, Farm Fresh and Raw Earth represent Service Foods at its best. These are brands we proudly put our name behind, developed exclusively to meet the evolving needs of New Zealand kitchens. We do more than distribute these products. We shape them. From sourcing and production through to quality assurance and delivery, we guide every step from farm to plate. The result is a portfolio built on integrity, consistency and performance – ingredients you can trust because we stand behind every label.

Exclusive Brands

Leonard’s — The Best in Meat

Leonard’s is a home-grown, family-owned business built on doing right by Kiwi families. Founded in 1989, Leonard’s delivers top-quality New Zealand meats at great value. Using generational recipes and traditional practices, the range includes award-winning sausages, bacon and deli meats, plus the legendary manuka-smoked Christmas ham – all crafted in New Zealand to world-class food safety standards. Explore Leonard’s through Service Foods.

Balars Whole Foods— tradition you can taste

For more than 140 years, herbs and spices have been at the heart of the Balar family. What began as a passion for sourcing ingredients the right way is now trusted in kitchens worldwide. Grown in the regions where they thrive best and handled with generations of care, Balar’s herbs and spices deliver honest flavour you can rely on. Elevate every dish with Balar’s Wholefoods.

Raw Earth — prepared produce ready to use

Raw Earth is Service Foods’ prepared produce range, delivering peeled, cut and ready-to-use fruit and vegetables for busy kitchens. From diced onions, carrots and pumpkin to prepped kumara and capsicum, Raw Earth helps reduce prep time, minimise waste and make labour go further – so chefs can focus on cooking, not preparation. Put Raw Earth to work in your kitchen.

Essentials — everyday kitchen staples

The Essentials range brings together quality everyday ingredients that add value to any kitchen. From baking staples and dry goods to oils, sauces and pantry basics, Essentials is produced in-house or sourced from trusted manufacturers. These kitchen staples are chosen for consistency, practicality and performance. Offered at competitive prices without compromising on quality, Essentials is an exclusive Service Foods brand designed to support busy kitchens, day in and day out. Stock your kitchen with Essentials.

Farm Fresh — frozen produce, ready when you are

Farm Fresh is Service Foods’ exclusive range of IQF fruit and vegetables, designed for busy foodservice kitchens. Individually quick-frozen to lock in flavour, texture and nutrients, the range offers reliable quality, easy portioning and reduced waste – helping kitchens stay efficient without compromising on results. Make prep easier with Farm Fresh.

First Catch — seafood Kiwis know and trust

As a nation surrounded by sea, seafood is part of who we are. First Catch reflects that connection, offering a reliable range of fresh and frozen seafood for foodservice kitchens across New Zealand. Carefully sourced for quality and consistency, it’s seafood that respects our relationship with the ocean and delivers dependable results, service after service. Explore First Catch through Service Foods.

The Dairy Shed — Quality Dairy, NZ Sourced

The Dairy Shed brings together quality New Zealand dairy products, farmed with care and made to exacting standards. With full traceability and export eligibility, the range reflects New Zealand’s clean, green reputation and commitment to quality. Exclusive to Service Foods, The Dairy Shed delivers dependable dairy you can trust, from farm to kitchen. View the Diary Shed range.

Wild Acre — Quality made practical

Wild Acre is designed for commercial kitchens that value both quality and efficiency. The range includes versatile meat products developed to support consistent results in service, whether that means reducing prep time or delivering reliable performance from first cut to final plate. Created with foodservice in mind, Wild Acre brings together quality, convenience and practicality in one dependable range.